Detailed Presentation
Designed for every space and moment, from every angle
360 Design
Discover your TV from every angle. The Serif is stunning from all sides and can enhance any space. Let it blend harmoniously with your surroundings.
Matte Screen
The Matte Display technology minimizes light reflections on The Serif, allowing you to fully enjoy whatever you're watching.
Removable stand
Place The Serif anywhere in the room. It features a sleek metallic stand that perfectly complements its frame. It's even ideal for smaller spaces, and the ability to remove the legs makes it even more versatile. Move it as you wish.
Connect to your Samsung account and enjoy the features your TV offers with the latest apps and services of the Tizen operating system. You can manage your daily activities with Daily+ and control your compatible smart devices through the TV with SmartThings.
Shape "I" Design
The "I" shape provides a stunning appearance that is sure to catch the eye of every viewer. The iconic "I" shape design, combined with a slim frame, makes The Serif the ultimate expression of style.
By Ronan & Erwan Bouroullec
The Serif is more than just a TV. It is a design statement.
Designed by Ronan & Erwan Bouroullec
Ambient Mode offers nature-inspired patterns - a beautiful leaf and a textured fabric - and various color options to match your mood.
Ambient Mode+
Instead of keeping The Serif closed and black when turned off, utilize your TV to display the weather, news, photos, and more.
With built-in AirPlay, you can easily stream movies and shows to your Samsung Smart TV directly from your iPhone, iPad, or Mac.
View content from the TV and your compatible smartphone on the same screen simultaneously. Whether it's live stats or gameplay videos, just connect your smartphone and enjoy multi-screen capabilities. You can also enjoy multitasking.
With the solar panel on the back for charging, you no longer need to use disposable batteries for the SolarCell Remote.
Set up your home devices for a smart way of living according to your needs. With the built-in SmartThings hub, you can control your home through compatible devices that simplify your daily life.
The 4K AI upscaling technology turns your content into nearly 4K resolution.
100% Color Volume & HDR 10+
Samsung's Quantum Dot technology uses quantum dots of nano-size to deliver 100% color volume, ensuring bright or dark scenes are depicted realistically. HDR10+ analyzes each scene frame by frame to adjust brightness to each specific moment.
EyeComfort Mode
The EyeComfort mode automatically adjusts the brightness and colors of your screen after sunset, making it easier on your eyes for rest and relaxation.









