Combine the bright, pure black OLED screen with the powerful intelligence of the Cognitive Processor XR™, so images are even more realistic.
For image and sound you can almost touch
With the Cognitive Processor XR™, BRAVIA TVs analyze and reproduce content in the same way humans see and hear the world. For example, they understand where the human eye usually focuses in the image, such as on the main character. They also know that when a plane flies, the sound should come from above, and they represent that sound in your living room. As a result, your favorite content is reproduced in a way so realistic you can almost touch it.
How the Cognitive Processor XR Works
Conventional artificial intelligence detects and analyzes individual elements such as color, contrast, and clarity. Thus, the image is improved only up to a point. However, our perception of the world is based on various information we receive in our brain through vision and hearing. The Cognitive Processor XR™ with the same logic makes analytic cross-referencing of hundreds of thousands of elements simultaneously. One of these elements is the focal point, which can identify where human attention tends to focus more. By analytic cross-referencing each element of the image, as well as the focal point, it creates depth information and adjusts each part, giving maximum depth and realism.
The focal point is the point in the image where we tend to focus, where the gaze naturally falls in a scene. TVs with Cognitive Processor XR recognize the focal point and enhance it, just like the human eye does in real life. Thus, the main character or the player with the ball gains more depth, and the scoreboard looks clearer.
BRAVIA XR TVs use human cognitive technology. Through cross-referencing analysis, the depth map is analyzed and created with cognitive intelligence. Foreground depth is enhanced, and the background is adjusted to make the entire image look more real and natural.
The secret is high brightness and pure black. Suddenly you will see every detail, depth, and texture often missing from some screens.
Pure Black Colors.
Maximum Brightness.
Incredible Contrast.
The XR OLED Contrast Pro enhances color and contrast in bright areas. With a temperature sensor and high-brightness panel, the Cognitive Processor XR™ detects the screen's temperature and precisely controls the light.
Over a billion colors are reproduced with the subtle gradations we see in the real world. With the Cognitive Processor XR™, the XR Triluminos Pro™ with a wide color gamut offers natural shades in every detail.
XR Clear Image reduces noise using zone division and dynamic frame analysis, minimizing blur.
The screen vibrates, turning every part of it into a speaker for powerful acoustics that move with the picture.
Sound Coming from the Center of the Screen, Perfectly Matches the Action
With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Much more immersive than conventional TVs where the sound comes from below the screen.
Get to the heart of the action with BRAVIA XR™. Stunning scenes, atmospheric sound, and exclusive new features bring games to life like never before.
